SEO tips to write a post

27 Apr SEO tips to write a post

SEO tips to write an optimized post. You have to have something fundamental before you start writing a post, and that is, we have already had to say which keyword we are going to optimize.

Taking into account this, we are facing a blank text, with our keyword prepared and this list of practical tips for brands and entrepreneurs who need to give a review of their positioning.

The most important reason why SEO is necessary is because it makes your website more useful for users and for search engines. .
But it also positions and gives you visibility.

Search engine optimization or search engine optimization is the process used to improve the visibility of a website.

I’m talking about organic results, not paid. SEO (Search Engine Optimization).

1. Title

Besides being the first thing your users will see. It also has to draw the attention of the search engines. That is to say that it is important that the keyword appears and, if possible, at the beginning.

Extension: approximately 70 characters.
Optimize it with Yoast SEO.

2. Meta description.

It helps to improve the CTR of the ranked keyword, remember to include the keyword here too. That is, an attractive meta description increases the chances of people clicking on your content.

Extension: 150 characters.

3. The url of the post.

Short, friendly and without words “stop”. Whenever possible, it will include the keyword. Typically, the url or the slug are the words of the title separated with hyphens except for prepositions, articles or other words that do not provide.

Extension: better shorter than long. The important thing is that it provides relevant, useful and novel information for readers.

4. The post.

• The structure . The content of the article must be hierarchical and structured by headline labels where the keywords also appear.
• Always original content . Never copy. Attentive to the first and last paragraphs, they are key. Both at the beginning of the post and in its closure, it is important that the key words are present, but varying their wording. That is, using synonyms, plurals, long tail keywords, etc.
• The density of the keywords must be natural and justified. There are tools that measure this density, it is good that it does not exceed 2%.
• The header labels H1, H2, H3 … mark the importance of content in the eyes of Google. They must be sequenced and in order.
  There should not be more than one H1.

• The internal and external links . It is convenient that links to external sources – other pages – of greater authority. In this case, better define the link as nofollow.
  An optimal structure of internal links is essential to improve SEO positioning. You can consult more information about how the generation of Links is part of the work in SEO in my previous post.

5. Images and videos

Multimedia content must also be optimized. For example, embedded YouTube videos. And the images with ALT labels

Using CTA (call to actions) generic calls to action can be perceived by google as spam, however if you take into account the anchor text and the place where that hyperlink goes, you can give an extra local #SEO bonus to your contact page for example.