Why promote your business in a directory of companies?

08 Sep Why promote your business in a directory of companies?

If you want to get additional income thanks to some type of online or physical business, it is important that you take into account the free possibilities of promoting it on the net. Surely you already know the interest of having accounts in social networks or even write your own blog, but you should also assess the possibility of registering in a business directory . Let’s see the advantages of doing it.

Additional traffic
The main advantage of registering in an online directory such as Infoisinfo is getting new clients, the users of the directory. In effect, these pages tend to be more consolidated, so they are often well positioned in search engines . In this way, a customer who is looking for a business like yours will possibly do a Google search, and that search can take you to the directory. If you are not in the directory, you will find one of your competitors. If you are registered, they will find you.

And that’s without counting the usual customers of the directory of companies, who do not use Google but enter directly into the portal every time they need to search for companies for a particular type of activity. If you register your business in the directory, you will also have an opportunity to be seen by all those regular users .

Apart from that, you can navigate in the directory to get clients. I’m not talking about them coming naturally to you through your file, but rather you search the portal to find companies that may be interested in your products or services.

An additional incoming link
The online presence of your business is something fundamental, whether you have a traditional company or have an online company. In order for your website to achieve relevance, you must be clear that it is important that you receive incoming links from other pages with authority . In an ideal case they should be “Do Follow” links, that is, they transmit authority to your website. But even “No Follow” links count. In the company directories, the links are usually “No Follow”, but as they are often authoritative pages, it is still interesting to register your business on the page to obtain that incoming link. All help to build a relevant website for search engines.

More uses for directories
In addition to promoting your own business and getting a link, there are at least two other advantages of registering your business in a directory:

You can get information about your competition , that is, the companies that advertise the same products or services as yours.
You can search for suppliers . In your business, at some time or another you will need to collaborate with other companies to cover the needs of your company. A directory is an excellent way to do it.